The Survey result

How long do you take to groom yourself before leaving for an outing?

• Answered: 100 
• Skipped: 0

Answer Choices	Responses
Less than 30 mins	40% 40
Around 1 hour	47% 47
Around 1-2 hour	12% 12
More than 2 hours	1% 1
Total	100

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Q2

When you are in the shopping mall, where do you go to adjust your appearance?

• Answered: 100 
• Skipped: 0

Answer Choices	Responses
Public Toilet	80% 80
Own compact mirror	18% 18
Car mirror	16% 16
Shops or Fitting room	35% 35
Total Respondents: 100

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Q3

What cosmetic items will you bring along with you when you go out?

• Answered: 89 
• Skipped: 11

Answer Choices	Responses
Eyeliner	33.71% 30
Lipstick	47.19% 42
Hairbrush	17.98% 16
Deodorant	5.62% 5
Foundation	22.47% 20
Face mist	8.99% 8
Hair wax / gel	14.61% 13
Hand cream	30.34% 27
Perfume	16.85% 15
Mascara	13.48% 12
Blusher	14.61% 13
Total Respondents: 89
Comments(14)

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Q4

Which shop will you visit to use their tester?

• Answered: 95 
• Skipped: 5

Answer Choices	Responses
Department store counters (Parkson, Isetan, Jusco, Metrojaya)	22.11% 21
Sasa	40% 38
Watsons	41.05% 39
Sephora	18.95% 18
M.A.C.	10.53% 10
Bobbi Brown	7.37% 7
Benefit	8.42% 8
Etude House	12.63% 12
Not Applicable	24.21% 23
Total Respondents: 95
Comments(7)

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Q5

Which cosmetic shop will you visit to do your make-up by their make-up artiste? And how often in a month?

• Answered: 94 
• Skipped: 6

Answer Choices	Responses
Sephora	4.26% 4
Bobbi Brown	6.38% 6
M.A.C.	10.64% 10
Department store counters	10.64% 10
Not Applicable	74.47% 70
Total Respondents: 94
Comments(5)

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Q6

When grooming yourself, what is important?

• Answered: 100 
• Skipped: 0

	Not important	(no label)	Neither	(no label)	Very Important	Total	Average Rating
Privacy	1.01% 1	11.11% 11	35.35% 35	24.24% 24	28.28% 28	99	3.68
Access to hair dressing tool	6.06% 6	6.06% 6	31.31% 31	34.34% 34	22.22% 22	99	3.61
Make-up table with proper light	7.07% 7	4.04% 4	27.27% 27	28.28% 28	33.33% 33	99	3.77
Sweet / Fresh environment	3.03% 3	4.04% 4	36.36% 36	27.27% 27	29.29% 29	99	3.76
Cleanliness	1.02% 1	1.02% 1	15.31% 15	19.39% 19	63.27% 62	98	4.43

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Q7

How do you value a space for private grooming in the shopping mall? *Rate from 1(Lowest) - 5(Highest)*

• Answered: 98 
• Skipped: 2

	1	2	3	4	5	Total	Average Ranking
Public Toilet	44.90% 44	15.31% 15	10.20% 10	10.20% 10	19.39% 19	98	3.56
Concierge Toilet	22.45% 22	40.82% 40	20.41% 20	14.29% 14	2.04% 2	98	3.67
Private Grooming Space	14.29% 14	15.31% 15	21.43% 21	14.29% 14	34.69% 34	98	2.60
Department Store Cosmetic Counters	10.20% 10	15.31% 15	35.71% 35	33.67% 33	5.10% 5	98	2.92
M.A.C. / Bobbi Brown / Sephora	8.16% 8	13.27% 13	12.24% 12	27.55% 27	38.78% 38	98	2.24